An organic, soulful, and intentional way to Craft Your Authentic Instagram Strategy

A 4-week online course for people who want to purposefully leverage Instagram to organically grow, delight, and convert their audience into buying customers

Do you struggle to come up with a decent caption and feel marketing is a chore?

Do you feel drained or depleted because of how much time and energy you spend on Instagram and see little results from your efforts?

Do you cringe at the thought of having to ask strangers online to buy your product or service and wish you could instead focus on doing what you love best in your business?

There’s a better way.

I’m here to teach you how to use Instagram with heart & soul in order to:

  • Position your brand online in a way that truthfully reflects who you are, without compromising your values

  • Infuse purpose and intention into your Instagram strategy

  • Promote and sell (with grace) your offers in a way that makes you feel good. Every. Single. Time.


Let’s face it - Instagram success doesn’t come easy. With one billion people on this social media channel, it can be hard to feel heard, let alone be found. And you do want more visitors to your profile, because you’d like to grow your following. The more people who follow you, the more chances of someone going to your website or e-shop to buy from you.

But still, no matter how many hashtags you use, and number of hours you spend learning all the latest tips and tricks on how to beat the algorithm, your audience isn’t buying. Even worse, they aren’t commenting much other than the odd emoji, only to never see them in the comment section ever again!

So you try different techniques, you up-level your “Instagram game” by using the latest features but no result there either.

What if I told you there’s a simple solution?

That’s why I created the online course Craft Your Authentic Instagram Strategy.

Here’s what you can expect to learn:


Module 1: Purposeful Use of Instagram

No longer want to be sucked in the Instagram scroll that drains your energy? I feel you. I’ll teach you exactly how to use Instagram with intention, and purposefully so that you manage your time and your safety on this platform. You’ll get clear on what exactly you’re meant to be doing on here to grow your small business in a soulful way.


Module 2: Positioning Yourself & Your Brand Online

Craving to show up in an authentic way but not sure how honest to get and how much to share? No need to panic. You’ll know exactly what to do, say, and post to convey your values and to stay true to who you are. You’ll stand out among the noise on Instagram in a way that clearly communicates the mission and vision behind your brand.


Module 3: Practice Genuine Interactions

Captivating and converting your audience has never been easier when you master the art of genuine connections. You’ll get my best kept secrets on how to socialize online and offline in the most authentic manner that will get your audience to know, like, and trust you enough to buy from you.

Beyond profits though, this module will teach you how to truly build long-lasting relationships in which you have a positive impact on people’s lives and increase their wellbeing.


Module 4: Promote & Sell with Finesse

Do you cringe at the thought of having to market and sell your offer? Say goodbye to feeling sleazy and uncomfortable. You’ll get a better understanding about soulful selling, and in no time you’ll be promoting your offers like never before (all with grace and ease!) when you uncover how to authentically share what you do.

Warning: this may result in being fully booked/ out of stock when you unlock its real meaning for your life.


I haven’t always used my authentic voice…

I didn’t know if that was safe or OK for me to do. What if nobody likes the real me?

You see, about 5 years ago, working as a social media manager as well as growing my own brand on Instagram, I enrolled in many social media courses. I subscribed to all the gurus so that I could keep up to date with the trends and latest features of Instagram. Each time someone claimed to know a surefire way to beat the algorithm, I listened with intent.

But that left me feeling stressed, overwhelmed and constantly like I needed to catch up - because things on social media move so rapidly! That’s when I knew something had to change. I stopped using social media for a while, and even deleted all my posts from Instagram.

Reconnecting with my heart, and my intuition, I realised that I wasn’t doing the one thing: being authentic. The solution to social media overwhelm is simply to connect with your heart, the mission behind your brand, and genuinely connect with people by being your true self.

It’s not about ‘having game’ or being someone you’re not. It’s not about buying followers, boosting posts, or giving discounts or giveaways every week so more people buy from you.

The solution came to me as I reflected on my previous work experience delighting clients. I worked in the tourism and hospitality industry for 18 years. I’ve mastered the art of genuine social interaction and delighting people with my unique personality. I’m by nature warm, hospitable, and friendly and after each interaction with total strangers, they felt like friends. I wanted to see if I could replicate this online, on social media. I combined the best of both worlds: genuine human connection and my in-depth knowledge of social media (mostly Instagram, as it’s my favourite platform!).

The amazing part? It is absolutely possible to build genuine human connections online! I now manage my multiple brands from my iPhone, by using Instagram.



"Bea helped me become a lot more personal and show people a face behind my brand, I now work with intention and use all of my engaging tips to help reach a bigger and broader audience."

-Kirst, Creative Director


"My engagement improved, be it via DM or comments; I have much consistent photography flow, enhanced caption writing style but also a calmness within me when opting for content to upload."

-Jevina, Artisan Jeweler

"The advice Bea provided has enabled me to better craft my posts on Instagram, and through brand storytelling I’ve been able to truly connect with my followers."

-Camille, Artisan Jeweler


"What I like about Bea’s approach is that she pushes you to give your best; whilst giving very accurate and professional advice about social media, taking your particular field and company into account. I have learned to plan my Stories in advance and have a much more captivating and entertaining Stories that lead to a better retention rate."

-Valerie, Business Owner


Imagine not having to spend hundreds of dollars boosting posts or testing out ads because your followers naturally engage with you when you post something…

Imagine sharing about your new product or service and getting people interested in finding out more, and even asking you for the link so they can buy!

Imagine creating content that feels like second nature to you, because it’s authentic and doesn’t require any sales pitch or memorizing a cool marketing speech.

Craft Your Authentic Instagram Strategy will enable you to position your brand in the most authentic way possible, while captivating visitors to your profile so they follow and eventually buy from you. Not because you’re pushy, but out of love for the small business you’ve built.

If you’re ready to get different results, then this is the time to try a different path - the authentic approach to Instagram.



Is this course for me?

If you’re someone who is using your inner treasures, you care about the work you do, and positively want to impact your clients and the world around you, we can be friends! I created this course with you in mind. Whether you’re making your debut on Instagram or have been using this app for a while, I’d love to guide you to a more fulfilling, and soulful approach towards organic engagement, while creating a meaningful and deep relationship with your audience.

If you’re someone whose only concern is to make money without wanting to build something meaningful, who doesn’t care about people, and you’re more concerned about being Insta-famous than making a positive impact, then this course is NOT for you. This course is also NOT for you if you’re cool with buying fake followers, or if you don’t put effort and care into your work.

When is this course and how long do I have access to this course?

The course is a 4-week online course, starting on Monday 4th March. At the beginning of each week, you will receive a module. Once you’re enrolled you’ll have lifetime access.

Sounds great, Bea, but I can’t afford this right now…

Let me ask you this: how would you feel if more people bought from you? Maybe the reason is that you’re not telling people enough about your products or services. How would you feel not having your chest tighten at the prospect of selling but feeling totally confident and at ease? I teach you a soulful way, and we unlock your authentic voice so it feels natural and honest, coming from your heart. Wouldn’t this make life a little simpler in business? I bet it would, and you’d make more profits too.

What if this doesn’t work for me?

This course teaches you to connect more with yourself, and we unlock the vision behind your brand. That is something you already have the answers for, deep within your soul. This Instagram course gives you freedom and flexibility to be completely yourself. If you can be yourself, and implement what you learn little by little, you will be growing your brand soulfully on Instagram.

Will you be available if I have questions?

Absolutely! I’m all about the genuine connections and so, there’s a private Facebook group for all students of Craft Your Authentic Instagram Strategy where I will host weekly live-streaming Q&As for the duration of the course. Alternatively, you can email me at for any questions you might have.

Will there be a refund?

No. Due to the digital nature of this product, there will be no refund. That said, if you’re completely unhappy, do reach out to me and I’ll be happy to explore together with you why this course isn’t right for you.

What guarantee do I have that this course will get me results?

There’s no guarantee in life, and certainly not in business unless we do the work. I poured my heart and soul into creating this course in the hope that I could teach you my personal framework on how to craft an authentic Instagram strategy. If you put in the work, you will see results.