An organic, soulful, and intentional way to Craft Your Authentic Instagram Strategy
A 4-week online course for people who want to purposefully leverage Instagram to organically grow, delight, and convert their audience into buying customers
Do you struggle to come up with a decent caption and feel marketing is a chore?
Do you feel drained or depleted because of how much time and energy you spend on Instagram and see little results from your efforts?
Do you cringe at the thought of having to ask strangers online to buy your product or service and wish you could instead focus on doing what you love best in your business?
There’s a better way.
I’m here to teach you how to use Instagram with heart & soul in order to:
Position your brand online in a way that truthfully reflects who you are, without compromising your values
Infuse purpose and intention into your Instagram strategy
Promote and sell (with grace) your offers in a way that makes you feel good. Every. Single. Time.
Let’s face it - Instagram success doesn’t come easy. With one billion people on this social media channel, it can be hard to feel heard, let alone be found. And you do want more visitors to your profile, because you’d like to grow your following. The more people who follow you, the more chances of someone going to your website or e-shop to buy from you.
But still, no matter how many hashtags you use, and number of hours you spend learning all the latest tips and tricks on how to beat the algorithm, your audience isn’t buying. Even worse, they aren’t commenting much other than the odd emoji, only to never see them in the comment section ever again!
So you try different techniques, you up-level your “Instagram game” by using the latest features but no result there either.
What if I told you there’s a simple solution?
That’s why I created the online course Craft Your Authentic Instagram Strategy.
Here’s what you can expect to learn:
No longer want to be sucked in the Instagram scroll that drains your energy? I feel you. I’ll teach you exactly how to use Instagram with intention, and purposefully so that you manage your time and your safety on this platform. You’ll get clear on what exactly you’re meant to be doing on here to grow your small business in a soulful way.
Craving to show up in an authentic way but not sure how honest to get and how much to share? No need to panic. You’ll know exactly what to do, say, and post to convey your values and to stay true to who you are. You’ll stand out among the noise on Instagram in a way that clearly communicates the mission and vision behind your brand.
Captivating and converting your audience has never been easier when you master the art of genuine connections. You’ll get my best kept secrets on how to socialize online and offline in the most authentic manner that will get your audience to know, like, and trust you enough to buy from you.
Beyond profits though, this module will teach you how to truly build long-lasting relationships in which you have a positive impact on people’s lives and increase their wellbeing.
Do you cringe at the thought of having to market and sell your offer? Say goodbye to feeling sleazy and uncomfortable. You’ll get a better understanding about soulful selling, and in no time you’ll be promoting your offers like never before (all with grace and ease!) when you uncover how to authentically share what you do.
Warning: this may result in being fully booked/ out of stock when you unlock its real meaning for your life.
I haven’t always used my authentic voice…
I didn’t know if that was safe or OK for me to do. What if nobody likes the real me?
You see, about 5 years ago, working as a social media manager as well as growing my own brand on Instagram, I enrolled in many social media courses. I subscribed to all the gurus so that I could keep up to date with the trends and latest features of Instagram. Each time someone claimed to know a surefire way to beat the algorithm, I listened with intent.
But that left me feeling stressed, overwhelmed and constantly like I needed to catch up - because things on social media move so rapidly! That’s when I knew something had to change. I stopped using social media for a while, and even deleted all my posts from Instagram.
Reconnecting with my heart, and my intuition, I realised that I wasn’t doing the one thing: being authentic. The solution to social media overwhelm is simply to connect with your heart, the mission behind your brand, and genuinely connect with people by being your true self.
It’s not about ‘having game’ or being someone you’re not. It’s not about buying followers, boosting posts, or giving discounts or giveaways every week so more people buy from you.
The solution came to me as I reflected on my previous work experience delighting clients. I worked in the tourism and hospitality industry for 18 years. I’ve mastered the art of genuine social interaction and delighting people with my unique personality. I’m by nature warm, hospitable, and friendly and after each interaction with total strangers, they felt like friends. I wanted to see if I could replicate this online, on social media. I combined the best of both worlds: genuine human connection and my in-depth knowledge of social media (mostly Instagram, as it’s my favourite platform!).