Social with heart: one on one coaching

From the outside, artisan life is easy, care-free and so Instagrammable. But there are quiet moments, frustration and days can go by before you make a sale.

 No one is around when you daydream and ask a million questions. How do the Facebook stars cause a social media stir when you don’t even receive a reply back on your poll questions? Are you boring? Are you doing this all wrong? Why aren’t you making money?

 You don’t want a huge turnover, you simply want to run a profitable and sustainable business - and you deserve it!

This is the story of your life:

  • Serious inquiries are few - and while compliments are great, they don’t move stock!

  • It takes you forever to write social media captions, and they’re only half decent. What are you supposed to say anyway?

  • No matter how you swing it, discounts don’t help with sales. And they don’t make you feel good either. You’re worth more, and so is your product.

Take a deep breath, and listen.

 It doesn’t have to be this hard.

You’re not alone in your journey. In fact, many artisans go through this on a daily basis.

We see all the success stories on YouTube, and then there’s everyone else. Barely keeping up with the online marketing madness!

It’s time to brainstorm with someone who gets it.

 To join hands with an ally and friend who can take your overwhelm and jot down a careful plan that you can follow with your eyes closed!

 A plan that doesn’t involve bots, and fake followers, and follow-unfollow nonsense. Just good marketing strategies that will grow a strong, authentic community around your artisan business and put money in your pocket!

 And that’s where I come in.

 You want uncomplicated processes and strategies. You don’t want to manipulate people into buying from you. Gosh, even if I did want to teach you that - I wouldn’t know how! I don’t have a salesy bone in my body. And you are the same. Your brand is not a sales pitch. It is your innermost gift - and it could beautify the world. But first...

Let’s develop guiding principles that will get your business in front of the right eyes, at the right time, for the right reason.

 And let me prove to you that you can enjoy doing it!

I want to give you:

Virtual support - you don't have to leave your home or your atelier. A maker’s gotta make, and you can’t do that if you’re out meeting me at a coffee shop! We’ll have six 1:1 session in total. It’s a sixty-minute call - and two calls per month for three months! In between, while you implement the action steps, you also get unlimited email support to clarify something or ask questions.

We’ll get to the core of your challenges. We’ll unpack what keeps you up at night, and makes waking up in the morning a little difficult to do.

Ultimately, I will help you leverage social media using my signature framework: Season, Strengthen & Sustain.


Social Media Audit

It’s time to take stock and really percolate (just a fancy word for filter through) over your social media strategy.

Is it working? Is it just okay? Is there a better use of your time and resources?

What should your next social media strategy be? Which techniques should you throw out with the morning’s rubbish? Sometimes you can’t tell, because you’re just so involved and if you’re honest, a little over it too. #nojudgement

Whether you are just starting out or feel like your growth has plateaued -  aren’t two heads better than one?

Now, I didn’t invent social media audits, and there are certainly quite a few to choose from. But you’ll love to hear from me if we have these things in common:

  • You created your brand out of love, purpose, passion. It’s heart stuff, you know!

  • You are driven by more than money and metrics! Money is good, but not the be all and end all.

  • You adopt sustainable practices as much as possible out of love for the earth.

What is a social media audit?

It is a health check for your social media.

I assess if you're doing social media with heart and soul (so important) and whether you delight your audience - or bore them!

Of course, you will also want to know if you’re likely to have a profitable business using the social media strategy you have now.

How does a social media audit work?

First, you will fill in a short questionnaire which takes about ten minutes to complete. Don’t worry - it’s not a test or interrogation and I am not the social media police! It’s about your business, your brand, and what your struggles are.

After this, I will read your answers and go over a social media account of your choice with my fine-toothed comb. I will analyze your social media activity and how it correlates to your brand business goals. If the two are disconnected, we’ll have some work to do!

Your audit is packaged in an easy-to-understand report that includes the following:

  • What you’re doing well (because chances are, you’re awesome!)

  • What’s not working (because we all make mistakes!)

  • How you can improve in certain areas (because we all need a little help!)

  • Solutions for your challenges (because you can fix this!)

At the end of the day, I want to show you how to do social media with heart. It's the brand salt way.